Set Wet, the renowned men’s grooming brand under Marico, has joined hands with Mega Entertainment for the 13th edition of Mega Mister North East. Renamed as the ‘Set Wet Mega Mister North East 2024,’ this prestigious pageant aims to forge stronger connections with the dynamic people of Northeast India.
Known for their distinctive fashion and hairstyling sensibilities, the people of Northeast have captured Set Wet’s attention. Through this strategic collaboration with Mega Mister North East, Set Wet seeks to showcase its expertise in male grooming and underscore the significance of grooming in shaping one’s persona.
The popularity of Set Wet among Northeastern youth has amplified the pageant’s reach and engagement in the region. The promotion of the pageant spans various platforms, including social media, local TV, and radio channels, ensuring broad visibility, interaction, and participation. For the first time, the pageant has expanded its promotional activities to 20 college campuses across key locations like Guwahati, Dimapur, Agartala, Shillong, Kohima, and Gangtok. Set Wet kiosks and hair styling booths have been set up at select colleges, reaching approximately 9000 students with samples of Set Wet Hair Styling Gel. As a result, the pageant has witnessed a remarkable 30% increase in audition participation compared to the previous year.
Somasree Bose Awasthi, Chief Marketing Officer of Marico Limited, commented on the partnership, emphasizing Set Wet’s role in leading hair styling conversations among Indian youth. The collaboration with Mega Mister North East 2024, rooted in the message of #ApniHairStyleHiApniVibeHai, aims to deepen connections and enhance grooming experiences for Gen Z in the Northeast.
Abhijeet Singha, Founder of Mega Entertainment, expressed excitement about Set Wet’s involvement in Mega Mister North East 2024. This collaboration, he highlighted, blends Set Wet’s grooming expertise with Mega Entertainment’s vision, creating a platform where style, individuality, and grooming excellence converge seamlessly.
In the grand finale, the top three winners of Set Wet Mega Mister North East 2024 will each receive a prize package of Rs. 50,000, along with an exciting grooming kit from Set Wet, offering a comprehensive solution for their hairstyling needs. Additionally, they will have the coveted opportunity to become Set Wet brand ambassadors for the Northeast market.